Smoke Blog — Store Design

Polish Your Product Pages: Ways to Increase Conversions

Posted by Christopher Nuque on

Polish Your Product Pages: Ways to Increase Conversions

For the majority of your customers, the product page is where they’ll make the final decision to purchase a product or leave your store.  All of the work store owners put into optimizing landing pages, cart pages, and the checkout process are obsolete without a product page designed to convert. Don’t neglect this key component of your sales funnel. The function of your product page is to tell customers what makes your product great, share how it will fulfill their needs or solve a problem for them, and to describe the features and benefits that will push them to make...

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