How to Choose a CBD Supplier

Finding the right CBD supplier for your business is essential to success. Not only does this decision affect the quality of the products you’ll sell, but it also impacts customer satisfaction and brand reputation. Unfortunately, due to the widely-recognized health benefits of CBD, many counterfeit CBD oils have appeared in the market. These counterfeit oils are not equal to true CBD because they are derived from hemp seeds, which are known to contain very small amounts of CBD. Quality CBD is derived from the leaves and stalks of the plant. 

When researching CBD suppliers to work with, verify any suppliers you consider are manufacturing or sourcing genuine CBD. This ensures that your customers will experience the expected health benefits of your products, while separating yourself from other brands who are selling counterfeit CBD to make a quick buck.

Understanding the full manufacturing process is essential when evaluating CBD suppliers. Don’t forget that your CBD products should be derived from industrial hemp and have less than 0.3% THC content. As mentioned before, the CBD oil should be processed from the plant, not the seed. Below are some additional factors to consider when evaluating CBD suppliers.



As an online retailer, finding a balance between lowering costs and keeping product quality high is not always an easy task. The pricing set by CBD suppliers often reflects the quality of the product. For example, higher-priced products are typically more potent and pure. However, this is not always the case. Learn as much as you can about potential suppliers to verify whether or not their product quality matches their pricing. In the same vein, avoid CBD suppliers offering outrageously low prices, as cheap prices are often a sign of poor product quality.


Medical Claims

The FDA has not evaluated the medical benefits of CBD yet, so neither CBD retailers or suppliers are permitted to make medical claims on their sites. Both retailers and suppliers are required to display an FDA disclaimer on their site. If a supplier you’re considering is sharing medical claims about their CBD catalog, understand that these claims are unsubstantiated and should not be the deciding factor for you. If you come across a supplier making outrageous claims regarding their CBD products (e.g. “cures disease,”) you’ll likely want to avoid them altogether as this is a sign they do not follow regulatory guidelines.


Extraction Method

There’s more than one way to extract CBD from industrial hemp. The process used has a direct effect on the quality of the end product, so it’s vital to know which process your supplier uses. The preferred process is CO2 extraction as it removes contaminants from the CBD oils, whereas other methods may leave chemical residue in the oil.



Every supplier should be able to provide a Certificate of Analysis (CoA) that states the specific levels of THC, CBD, and other substances found in the product. CoAs can differ in appearance depending on the supplier, but you should always review the results from microbiological testing, pesticide testing, and residual solvents testing. Even if the CoA is not accessible on the site, request a copy before purchasing any inventory from a supplier.