CBD is quickly becoming one of the fastest growing industries in the United States.
As a result, many entrepreneurs are looking to launch an online store and CBD brand. When you’re starting from scratch, one of the first things you should do is research your top competitors in the industry to see what they do well. We've done the hard work for you by scouring the web in the hunt for some of the top online CBD brands in the US.
So to save you time in your search, we’ve rounded up 5 of the best CBD brands and sites that can inspire your own brand. Let’s start!
Happy Hemp Farmacy takes great pride in their values and the quality of their work. They believe in sourcing and producing locally, using sustainable processes, connecting to the community, and using artisanal methods.
On the Happy Hemp Farmacy site, you’ll find a wide variety of CBD products including oils, lotions, pre-rolls, and tinctures.
Take note of the way this brand highlights their values and mission. Taking an ethical stand as a brand, especially in the CBD space, is a great way to stand out from competitors.
You can sell Happy Hemp Farmacy products on your own Shopify or WooCommerce store with Smoke Drop.
Kanibi is one of the most meticulous and detailed brands in the CBD industry today. Their products are double lab-tested for strict quality control and known for their great taste among consumers. All lab data is clearly displayed on their website in a format even beginners can understand and digest.
It is indicated on their site that every Kanibi product is crafted with care and precision to ensure each and every serving lives up to their promise. A commitment that spans from the growth of the hemp to the method of extraction and purification.
Focusing on lab testing and the ingredients used in their products not only meet regulations around selling CBD online, but it also builds trust with potential customers. The popularity of the CBD industry has led to bad actors trying to make a quick buck in the market with low-quality CBD products.
Reassure your customers of the quality of your products to avoid being looped in with the bottom of the barrel CBD brands.
Cannuka’s catalog is focused on skincare products - including CBD creams, skin balms, and body bars. Their name is a combination of cannabis and manuka honey which are the two main ingredients used in their products.
The site stands out due to their clean, modern, and inviting branding. The science behind CBD can seem overwhelming to the average consumer, but Cannuka does an excellent job of simplifying their products and ingredients. Highlighting the calming power of CBD and the world-renowned unique properties of manuka honey is a clear example of this.
Moreover, their clean, uncluttered site is easy to navigate, and they have detailed shipping and contact-information pages, so customers feel secure with each purchase.
Another brand on our list is CBD Farmers Collective. This brand is different from the others we’ve covered as it offers more than just their own manufactured products.
CBD Farmers Collective has created a CBD marketplace by allowing farmers in the US to sign up and begin selling their own CBD products directly on the site.
By uniting the CBD community, CBD Farmers Collective and the farmers they partner with enjoy a synergy that allows both parties to gain exposure in the industry.
From a consumer perspective, you’re offered a wider range of choice while also helping CBD Farmers Collective build a great community for local farmers.
5. Made By Hemp
Made by Hemp sells premium quality products derived from hemp. Their products come in the form of tinctures, raw extracts, gummies, vapes, beauty products, and more.
While their products are a little more expensive than some of the other brands on this list, Made by Hemp is a great example of how you can justify higher price points with transparency and a focus on how the ingredients for your products are sourced. Customers are willing to pay a higher price to shop with a brand they trust.
Their brand values are stated throughout their site. In addition to listing helping others as their #1 priority, Made by Hemp also volunteers to help other companies and charities in the industry with like-minded goals. Positioning themselves as a socially responsible brand builds affinity with their target audience.
Lastly, their website is user-friendly and easy to navigate, with an educational section for new CBD users.