In life, we’re taught to not judge a book by its cover. While this is an excellent way to approach meeting new people and visiting new places, it is not as applicable in online retail. Visitors to your site will judge your brand by its outward appearance. Not only that, but the look and feel of your website can actually be the determining factor when someone is deciding whether or not to make a purchase. This is especially true for CBD dropship stores.
As a result, choosing the right Shopify theme for your CBD dropship store should not be taken lightly.
In this post, we’ll guide you through the process of finding the right theme for your CBD dropship store so you can make your first impression count.
Why the perfect theme matters
You might be asking yourself why all of the seemingly small details of your theme and site layout matter, and that’s a fair question. The answer is that the theme and layout of your CBD dropship store are what represent your business and products. They are the visual manifestation of the brand you’ve built and usually help form a visitor’s first impression of your company.
Your CBD dropship store’s performance can also be impacted by the theme and layout you select. There is plenty of design research available that supports certain layouts and interface styles for an online store. For example, many websites leverage white space to help guide visitors through the site and customer journey.
Trust between you and potential customers is built through your CBD dropship store’s theme and design as well. If your website looks untrustworthy, you can expect potential customers will be less likely to share their credit card information. The opposite is true as well. A well-designed site can eliminate many of the obstacles a customer may face when making a purchasing decision.
A CBD store with the perfect theme
How can you know what the perfect theme looks like without an example? That’s where Cannuka comes in.
Cannuka sells beautiful CBD products with a well-designed website to match. They’re site is hosted on Shopify and serves as a great example of the customization that’s available on the platform.
The look and feel of their site is just perfect. It’s not exactly explainable, but once you land on their site it’s clear the time and effort that’s gone into the layout and design. Don’t think for one second they reached this level of design in one try.
One of the best aspects of the website is the clear attention to what potential customers may be worried about. In general, most online shoppers looking for CBD products want transparency when it comes to the ingredients in the products they buy. Cannuka tackles this challenge head-on by making their all natural ingredients clear from the beginning.
You can also accomplish the same level of website design that Cannuka has with the right theme.
Before choosing your theme
Choosing the right theme can feel overwhelming and challenging, especially if it’s your first time building a CBD dropship store.
With Shopify, you’re given a default theme that you can customize with access to other themes in the Shopify Theme Store. There’s nothing wrong with the default theme, but it’s important to know all of your options before choosing a theme.
But before you’re ready to start looking for themes, you should ask yourself these questions:
Can I afford a paid theme?
What type of experience do I want my customers to have on the site?
How do I want to display my products?
What are my competitors doing? How can I mirror them?
What features are must-haves for my business?
How many products will I sell in my store?
Answering the questions above will give you a solid foundation for finding the perfect Shopify theme. After answering these questions, head over to the Shopify Theme Store to begin exploring what’s available.
Browse the Shopify Theme Store
The Shopify Theme Store offers over 100 different theme styles you can apply to your CBD dropship store. There are a mix of themes designed by third-party developers and themes designed by Shopify themselves. With the plethora of options available, you’ll find the perfect theme for your store.
You may find Shopify themes available outside of the Shopify Theme Store, but we recommend purchasing themes directly from the Shopify Theme Store. Shopify validates all themes published on their Theme Store to make sure they’re high-quality and function correctly.
Search like a pro
To find the right theme for your CBD dropship store, use the following tools available in the Shopify Theme Store.
Filters - Use filters like price, industry, and navigation to narrow down the results of your search. Just remember that certain filters like ‘Industry’ are only a suggestion. A theme in an unrelated industry like Electronics may still be a good fit for your CBD dropship store.
Collections - Search by collection for curated groups of themes that match a style or layout.
Demos - When looking at a specific theme, check out the demo store for it to see the theme in action.
Reviews - Don’t forget to read through theme reviews before making a decision. This will give you valuable insight into some of the hurdles a certain theme may bring.
You might not find every feature you want in a single Shopify theme, so don’t be afraid to use a third-party app from the Shopify App Store to supplement missing features.
Test out and Experiment with the Theme
Selecting the right theme for your CBD dropship store is not a one-time task. Expect to test out and experiment with multiple themes. Install and customize a few different themes to determine which one will work for your Shopify store.
Stick to the questions outlined earlier in the article to make the final decision on a Shopify theme.
There is no one Shopify theme that will work for every CBD dropship store. Your business is unique, so remember that the decision ultimately comes down to you.